Based between London and Paris, I'm a product designer with a background in film and experimental media. That foundation in visual storytelling shaped my eye for aesthetics, while my natural tendency as a systems thinker drives me to bring clarity and structure to complex problems.
Over the past four years, I’ve been designing products in the AI/ML and Web3 spaces, creating interfaces that simplify multi-layered workflows, display the right information at the right moment, and scale across platforms. I’m passionate about balancing function and feeling in every product – creating experiences that are not only intuitive, but also resonate on an emotional level.
Outside of work, I've been getting into audio reactive visuals with TouchDesigner, and I’m also a creative writer. Will (finally!) be launching a design-focused Substack this year to share some related thoughts.
I care just as much about how something feels as how it works. Good design isn’t just usable, it always has a specific vibe. Sure, things should be clear, but they also need to have a bit of soul.
Everything gets better through sketching, testing, breaking, tweaking, over and over. I trust the process because that's where the real design happens.
Design should have a reason to exist. I try to reduce noise, i.e. no unwanted features for the sake of it. Whether it’s solving a real problem or telling a story, the goal is always to make something that actually matters.